Konica Minolta Takes the Lead Again in Brand Loyalty
#1 in MFP copier category in Brand Keys’ Customer Loyalty Engagement Index
Konica Minolta has exceeded the expectation for the sixthteeth consecutive year reciving first place in Brand Loyalty. This win proves that Konica Minolta goes above and beyond customer expectation among all brands competing in the category.
Brand Keys is a New York based client loyalty and engagement consultant. They publish the annual syndicated study, which is what recognized Konica Minolta for Brand Loyalty in “MFP Office Copier” category. The Brand Keys’ presents detailed information of the category drivers that engage customers, engender loyalty and drive real economic gain.
This year expectations have been higher than ever and have been found to be predominantly emotional, as consumers consider social advocacy, political tribalism and the economic landscape in their evaluations. This is a substantial shift on how customers review and compare brands, making the gap between customer and brand delivery wider than ever. Making it a challenge to maintain brand profit while simultaneous shrinking this gap.
“Customer experience takes top priority in our business plans as we strive to retain our current clients and attract new ones, and we are so pleased to know that our efforts to meet their ever-evolving expectations continue to be successful,” said Kay Fernandez, Senior Vice President, Marketing, Konica Minolta. “We are so proud to have maintained the loyalty of our customers year after year despite ongoing challenges, and truly appreciate the trust they place in us.”
This year’s Brand Keys Customer Loyalty Engagement Index examined customers’ relationships with 987 brands in 110 categories. The index recognizes the brands that receive the highest loyalty and engagement assessments. Companies are able to surpass competitors for responding to the category values customers desire most. Making Konica Minolta come out on top once again when it come to any category.
“Because expectations are more emotionally-based today, brands can have a difficult time identifying and tracking them,” said Robert Passikoff, Brand Keys Founder and President. “Konica Minolta is one of those ‘hero’ brands that have pretty much ‘owned’ the #1 spot in their categories long enough to earn a ‘perennial loyalty’ designation, and for that we offer our hearty congratulations.”
Inside Scoop About Konica Minolta
150 year ago Konica Minolta Business Solutions U.S.A., Inc.’s was born with the vision to see and do things differently. The company looks out for the good of the world sustainability wise and business wise. The same purpose that kept it moving then, keeps it moving now. Konica Minolta aims to partner with clients to Give Shape to Ideas by supporting their digital transformation through its expansive Intelligent Connected Workplace portfolio. Its business technology offerings include IT Services, solutions and managed print services, intelligent information management, video security as well as office technology and industrial and commercial print solutions. Through the years Konica Minolta has been recognized numerous times by a number of companies for products and services. This includes, but is not limited to being included on CRN MSP 500 list numerous times; named a finalist in the IT Software Category by The World Technology Awards; recognized as the #1 Brand for Customer Loyalty in the MFP Office Copier Market by Brand Keys for sixteen consecutive years, and is proud to be ranked on the Forbes 2021 America’s Best-in-State employers list. and presented with Keypoint Intelligence’s BLI 2021 A3 Line of The Year and BLI 2021-2023 Most Color Consistent A3 Brand Awards for its bizhub i-Series.